Video: Sunstein and Thaler on "Nudge" and Noodles
Via the Research at Chicago site:
[Richard] Thaler and [Cass] Sunstein reminisce at their favorite Hyde Park lunch spot, Noodles, where they say they did some of their best work on the book. Noodles was so important to the creative process, it even made the acknowledgments. The two talk about what each brought to the project, the origin of the elephants on the book cover, their fear of forms, and their hopes for a new political consensus in the country.