« Student Blogger - Summer WIP: Rosalind Dixon Defends Dynamic Constitutional Rules | Main | Audio: Epstein and Lessig on Campaign Finance Reform »

August 10, 2009

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c031153ef0120a4dfb2a3970b

Listed below are links to weblogs that reference Google’s Search Auctions and Market Power:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

michael webster

I agree with much of this, and would add the following.

1. Google quality score affects your ad placement, and quality score is fairly opaque.

2. On the content network, ad placement is much more opaque.

3. Ads can have high quality score, but Google decides that only the first 10 run on the first page, and nothing runs on the second search page.

4. Google's attitude to trademarks changes constantly. Now limited use of trademarks in adwords is allowed.

This is an excellent anti-trust problem, and I look forward to you following up with a paper called "Auction Design - The Anti Trust Issues."

Resveratrol

Well, None of us has done a serious antitrust analysis. Monday morning quarterbacking is fun and easy even in antitrust.

Katie

There have been several lawsuits filed against Google the past few months over the use of trademarks in AdWords advertisements, including a class action suit in Texas, so Google's attitude towards trademarks will eventually be defined.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.