« Student Blogger - Summer WIP: Rosalind Dixon Defends Dynamic Constitutional Rules | Main | Audio: Epstein and Lessig on Campaign Finance Reform »

August 10, 2009

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

michael webster

I agree with much of this, and would add the following.

1. Google quality score affects your ad placement, and quality score is fairly opaque.

2. On the content network, ad placement is much more opaque.

3. Ads can have high quality score, but Google decides that only the first 10 run on the first page, and nothing runs on the second search page.

4. Google's attitude to trademarks changes constantly. Now limited use of trademarks in adwords is allowed.

This is an excellent anti-trust problem, and I look forward to you following up with a paper called "Auction Design - The Anti Trust Issues."

Resveratrol

Well, None of us has done a serious antitrust analysis. Monday morning quarterbacking is fun and easy even in antitrust.

Katie

There have been several lawsuits filed against Google the past few months over the use of trademarks in AdWords advertisements, including a class action suit in Texas, so Google's attitude towards trademarks will eventually be defined.

The comments to this entry are closed.